Indian consumer durables market is broadly segregated into urban and rural markets and is attracting marketers from across the world. The growth in India’s consumer market would be primarily driven by a favourable population composition and increasing disposable incomes.
The Indian consumer durables segment can broadly be segmented into consumer electronics and consumer appliances. Consumer electronics are electronic equipment intended for everyday use, most often in entertainment, communications and office productivity. Consumer Durables includes various products like TVs Set, Top Boxes, Smart phones, Refrigerators, Washing Machines, Air Conditioners, Microwave, Ovens, Vacuum Cleaners, Grinders, electric coolers etc.